A Full-Service Consultancy & Creative Advisory Firm

What We Do

Pound for Pound helps brand more effectively articulate their mission, vision, and messaging to strengthen their positioning and foothold in the marketplace.

Pound for Pound refocuses brand on the appetites of consumers and guests, updating and sharpening their offerings according to their target audience's ever evolving demands and needs.

We strategically curate chef talent for projects as well as collaborate on menu design with involved talent. Pound for Pound will tap into our extensive networks of talent and experts, and act as the liaison between the owners and chefs to create a unique and winning concept and experience.

Whether you are launching a new concept or seeking to rejuvenate or re-imagine an existing concept, we can help keep your business on the cutting edge and relevant for today’s global consumer.

We work with you not only to develop the look, layout, feel and functionality of the space, but also to identify the unique touch points and needs of every client and space to succinctly and cohesively express your vision.

Meet the Team

Danyelle Freeman

Danyelle Freeman is the author of Try This: Traveling the Globe Without Leaving The Table, published by Harper Collins, a modern day guide to dining out. Danyelle is also the founder and editor of Restaurantgirl.com, a hip and popular website that’s received critical attention for her reviews of New York’s best new restaurants and chefs. Danyelle served as the Chief Restaurant Critic for the New York Daily News for over two years, becoming the first non-anonymous critic in the country. She was a regular judge on Top Chef Masters – Season Three, and more recently Kitchen Casino on the Food Network. She also serves as a frequent food expert and critic for Dr. Oz. She has been featured in various print and online publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, the New York Post and New York Observer, Real Simple, Lucky, Oprah.com, Everyday with Rachael Ray, US Weekly, and Where to Dine. She is also a regular contributor to People Style Watch’s “In/Out Section.” Danyelle has consulted on several restaurant projects in New York as well as for larger food brands, like Unilever. A graduate of Harvard College, she lives in New York City.

Camilla Marcus

Camilla Marcus is the co-founder of TechTable, a hospitality technology thought leadership platform, and an active angel investor.  She brings a broad base of experience across business development, hospitality ideation, culinary operations, and real estate.  Previously, she was the Director of Business Development for Union Square Hospitality Group, the family of hospitality ventures founded by Danny Meyer.  She has also worked in real estate investing for Colony Capital and CIM Group and in development and operations with various NYC restaurants, including dell’anima with Epicurean Management and Riverpark with Crafted Hospitality. She received a JD/MBA from New York University, an AA from the International Culinary Center, and a BS from The Wharton School.  She is also a mentor in residence for TechStars New York and a board member for Wellness in the Schools in New York City.

Olivia Young

Olivia Young is Brand & Communications Director for the Altamarea Group, a global hospitality group in food and beverage, and President of OY& Co., a full service hospitality consulting and brand development firm. As one of the founding executives of the Altamarea Group, she joined from Food & Wine magazine to work for Ahmass Fakahany, former President & COO of Merrill Lynch & Co., and award winning Chef Michael White to develop and execute a P.R framework for the fast growing group. Expanding on her daily role at Altamarea Group, Olivia founded OY & Co., a full service hospitality consulting and brand development firm in July 2014. OY & Co., specializes in brand consulting, marketing, talent management and partnership collaborations for burgeoning food & hospitality brands, food tech initiatives, food & beverage and hospitality products servicing clients in New York City, Miami and abroad.